FENDER(r) INTRODUCES NEW ROAD WORN(tm) SERIES; GUITARS AND BASSES PAIR AGED DESIGN AESTHETICS WITH MODERN FUNCTIONALITY AND PLAYABILITY
(Fender | Posted 2009-01-07)
SCOTTSDALE, Ariz. (Jan. 6, 2009) - Some things just get cooler with age.
It's especially true of electric guitars and basses-they develop an
unmistakable mojo over time that makes them look cooler and feel even
more comfortable than when they were brand new. Fender Road Worn Series guitars and basses come with a head start on history and bring the player the best of both worlds-a killer aged design aesthetic that conjures up the ghosts of past music lives, paired perfectly with the modern functionality, playability and high-quality that players know to expect from Fender.
Based on classic Fender instruments of the 1950s and '60s, and
production methods invented at the world-renowned Fender Custom Shop,
Road Worn instruments reflect the mystic quality of life on the road.
The series consists of a '50s Tele(r), '50s Strat(r), '60s Strat, '50s
Precision Bass(r) and '60s Jazz Bass(r) guitars.
All models feature notably distressed nitrocellulose lacquer-finished
bodies, as well as worn chrome hardware (nickel/chrome for basses), to
create an aged appearance. Additionally, while the guitars have been
designed with period-correct specifications, several modern upgrades
have been built into each model, including Tex Mex(tm) single-coil
pickups, larger 6105 frets, and five-way pickup switches (Strat models).
The '50s Tele features an ash body, maple neck, vintage-style tuning
machines and three-saddle strings-thru-body bridge, one-ply white
pickguard, and is available in Two-Color Sunburst and Blonde. The '50s
Strat has an alder body, maple neck, vintage-style tuning machines and
synchronized tremolo, one-ply pickguard, and is available in Two-Color
Sunburst and Black. The '60s Strat features an alder body, maple neck
with a rosewood fingerboard, vintage-style tuning machines and
synchronized tremolo, three-ply mint green pickguard, and is available
in Three-Color Sunburst and Olympic White.
The '50s Precision Bass has an alder body, maple neck, vintage-style
reverse tuning machines and American Vintage bridge, gold anodized
aluminum pickguard, and is available in Two-Color Sunburst and Fiesta
Red. The '60s Jazz Bass features an alder body, maple neck with
rosewood fingerboard, vintage-style reverse tuning machines and American
Vintage bridge, four-ply brown shell pickguard, and is available in
Three-Color Sunburst and Fiesta Red.
"There's something magical about a broken-in or worn instrument," said
Justin Norvell, director of marketing, Fender electric guitars. "Many
of the musical icons we look up to for inspiration play road-hardened
workhorse guitars, and there's something very powerful and aspirational
in that aesthetic. The new Fender Road Worn series guitars and basses
allow players to experience not only the look, vibe and tone of those
instruments, but-perhaps most importantly-they have smooth worn-in necks
providing the same comfortable feel as vintage instruments."
Fender Road Worn series guitars and basses are available this January at
authorized Fender dealers worldwide. The Road Worn '50s Tele, '50s Strat
and '60s Strat guitars manufacturer's suggested retail price is $1,200;
'50s Precision Bass guitars suggested manufacturer's price is $1,500;
'60s Jazz Bass guitars suggested manufacturer's price is $1,570.
For more information, visit: www.fender.com
